10th September 2015
Aigner, the German fashion brand, opens another store in Abu Dhabi at the Yas Mall
Aigner, the foremost German cult brand for stylish living, opened another boutique in Abu Dhabi at the Yas Mall. The leather lifestyle brand stands for unique craftsmanship, highest quality and perfection; a brilliant combination of German precision and Tuscan tradition. Aigner's portfolio of products include bags and accessories, shoes, women's and men's fashion, kids' fashion, watches, jewellery and eyewear.
An iconic brand with its characteristic 'A' in the form of a small horseshoe, Aigner reflects and enhances a life of pleasure, savoir-vivre and sheer style. In the UAE, Aigner's resplendent retail stores can be found in Dubai in the Mall of the Emirates, and The Dubai Mall, and in Abu Dhabi in the Marina Mall . Aigner also has a store in Bahrain, in the Bahrain City Center.
Celebrating 50 years, Aigner recently announced the release of its Autumn/Winter Leather Collection 2015/2016. Dubbed “Genesis, the collection celebrates the brand’s original DNA yet radiates spirit of the times, coolness and a sophisticated attitude towards life. Chief Designer, Christian Beck dedicated it to the founder of the company, Etienne Aigner, and his native country Hungary. The people, landscapes and music of the country and especially the colourful traditional garments not only served as inspiration, but also meet the international trends of the season: folkloristic looks with embroidery, patterns and vivid colors. Folklore is interpreted in a trendy and modern way in the new designs; they stay authentic, but present themselves in a soft and clean version. With detailed perfection and highest quality standards, each single piece of the Etienne Aigner collection shares and treasures love for the product. The color palette stands for the mix between tradition and future including vibrant and earthy hues alongside Aigner’s typical colors such as burgundy that comes alive again.