21st May 2013
IsaDora (Sweden) now in the UAE with a stunning line of beauty products
IsaDora (Sweden) is now in the UAE. At a press conference held in Dubai’s iconic Burj Khalifa, the CEO of the successful Swedish cosmetic brand announced the rollout of its popular line of beauty products. Gorgeous IsaDora models strutting down the aisle to the rhythm of sensual, mellow beats enrapturing the audience was one of the highlights of the event. A strong turnout of media personnel, which included beauty bloggists and fashion/beauty editors from popular fashion magazines, looked exceptionally beautiful – courtesy of IsaDora, who set up at the venue two beauty booths complete with professional makeup artists. The conference marked the official launch of IsaDora in the UAE.
Founded in 1983, the company behind IsaDora is Swedish Invima AB. Its founders, Ingvar Vigstrand and Ingrid Berndtsson are beauty industry experts. They marketed makeup brands that were imported from dominant countries such as France, Italy, USA and Germany. Invima AB was born out of the lack of colourful fragrance-free quality products and a price level that made it possible for everyone to indulge in this delightful everyday luxury.
Speaking at the conference, Mr Ingvar Vigstrand said, “We are thrilled to be here. IsaDora has crossed many milestones and achieved success in every market it has penetrated. UAE was a much-anticipated milestone, and finally we are here. IsaDora is the perfect product for the people of this region. It’s an answer to the ever-changing needs, expectations and demands of an amazing mix of people that live here.”
He minced no words in saying, “IsaDora will have an instant appeal with the fashion-conscious public. IsaDora products will not only fill the gaps in the beauty segment, it will challenge every known brand in the market for what they are worth.”
The Group Commercial Manager of Paris Gallery, Mr Ismail Al Fahim, also spoke saying, “Gulf Beauty International has played a key role in bringing quality international brands into the UAE, and IsaDora is one such brand that we believe will prove to be an instant success. IsaDora is a highly successful brand with strong presence in many countries in Europe. There’s no doubt that their run of successes will continue in the Middle East. IsaDora will soon be available at all major stores across the UAE.”
IsaDora’s official distributor in the UAE, Gulf Beauty International, is a subsidiary of the Paris Gallery Group of Companies, and is one of UAE’s leading distributors of premier international fragrance and cosmetic brands, with a prestigious portfolio of brand representation. Gulf Beauty International has the reputation for successfully shaping the success stories of many international brands. Its exclusive understanding of the market and an extensive market reach has made it the partner of choice for premium brands looking to make an entry into or build on its presence in the region.
Initial product offerings are must-haves such as mascaras, blushes, eyeliners, eye shadows, lipsticks, lip gloss, eyebrow gels and pencils, nail paints, liquid foundations, water-based neutral makeup, hair mascara, firming anti-wrinkle makeup, and concealers.